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Loreto, Baja California Sur, Mexico

General Information

ATMEX (Adventure Travel México) is strengthened using the infinite possibilities of transferring time and space, traveling without a passport and connecting with many more people than we ever imagined in a single moment. 

It is the opportunity to use the tools that we have at our disposal, to innovate and experiment together, to exponentiate our reach and the positive impact that we must have on the tourism industry as a whole.

Loreto is the first capital of the Californias. A magical town nestled between the arid desert and the Gulf of California.

Surrounded by incredible landscapes and an unparalleled nature, it has the visit of various marine species, among which the imposing blue whale stands out. 

Its warm and friendly people will make your experience a memory for a lifetime.

This year, the ATMEX theme is entitled: “ Plan B: Reimagining Tourism ” in order to find a new balance, a systemic vision that encompasses, not only tourism, but also all the key groups and actors who are intimately linked to our activity and our destinations.


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